To develop a social media strategy to increase brand relevance and recall
Client
Hexanode
Industry
Technology
About Hexanode
A venture capitalist funded technology company head quartered in Sydney, NSW, Australia, Hexanode created waves with their VR headsets and gaming controllers. This allowed them to scale up quickly and efficiently with cutting-edge products with a premium price-tag.
The Ask
As a tech company in the VR headset arena, Hexanode wanted to grab the attention of its target audience – Millenials and Gen Z by strategially intersecting with them on relevant platforms.
The Solution
Tapping into the existing brand colours and identity, we created a slightly new visual language for Hexanode’s online assets. We also implemented gamification and reward-based contests.
This, combined with a strategically planned execution of these assets on social platforms, enabled Hexanode to increase its social presence by 200%.
Color
The brand color palette was changed significantly to colors that communicated a welcoming feel along with the seriousness of Hexanode being a corporate organization.
