To create a brand identity from the ground-up.
Client
Leaf & Co.
Industry
Food & Beverages
About Leaf & Co
Established in 2023, Leaf & Co is a premium tea brand that sources its tea leaves from across the world. The New York based company is a sub-brand of the globally recognized beverage giant, Cheers Unlimited & Partners (CUP).
The Ask
Create a brand identity that gently takes inspiration from the parent company, while carving a unique one for Leaf & Co., that captures the fact that it’s a luxury, upscale product.
The Solution
Tap into colours that convey royalty and exclusivity – blue and gold. Use close shots of images derived solely from photography.
The Strategy
Target B2C platforms where Leaf & Co. could generate interest. Develop platform-specific, industry-relevant content.
Color
The brand color palette was changed significantly to colors that communicated a welcoming feel along with the seriousness of Hexanode being a corporate organization.
