To refresh visual identity with strategic branding exercises
Client
Pathways
Industry
Travel & Tourism
About Pathways
Pathways is a Florida-based travel and tourism company with a unique concept. They specialize in creating curated travel packages based on customer wants but keeps it a surprise. The company reveals details about the journey to the customer at specific milestones of the pathway only.
The Ask
Create a visual identity that communicates, through design, that Pathways uses a different concept over the tried and tested one.
The Solution
Building concepts that firstly creates intrigue in potential customers and finally persuades them to connect with Pathways.
Use colours and visual style that is unique, interesting and beautiful. Leverage more of photographic images and streaks of colour to trail pathways.
Color
The brand color palette was changed significantly to colors that communicated a welcoming feel along with the seriousness of Hexanode being a corporate organization.
